Instagram Private Messaging Feature Called Direct May Be Removed From The Main App, Becomes Standalone

By Kachi Ojieh Thursday, December 07, 2017
Way back in 2014, Facebook made a decision which was controversial but people had to move on after the whole thing – what are my talking about? They removed private messaging from the core app into what we know as Messenger today. Facebook Users had no choice but to opt in by downloading it. Anyways, enough on Facebook already! Let’s talk about Instagram.

As we speak, Instagram is testing a new standalone app called Direct for private messages, which brings us to Facebook’s controversial decision in 2014 – they are about to remove messaging feature from the main app.

A post on The Verge reveals that Direct will become accessible on Android and iOS in six countries: Chile, Israel, Italy, Portugal, Turkey, and Uruguay starting today.

“ Direct has grown within Instagram over the past four years, but we can make it even better if it stands on its own. We can push the boundaries to create the fastest and most creative space for private sharing when Direct is a camera-first, standalone app,” Hemal Shah, an Instagram product manager said.

Using Facebook’s case, not many people wanted to move to Messenger because of switching between apps, the decision to make Direct a standalone app may be resisted at first by Instagram users. Although, the company wants to focus on photos, we hope this decision is the best since some users start a conversation with others from the stories feed.

Let’s see how Instagram will convince users to download Direct. What do you think? Over to you.
Way back in 2014, Facebook made a decision which was controversial but people had to move on after the whole thing – what are my talking about? They removed private messaging from the core app into what we know as Messenger today. Facebook Users had no choice but to opt in by downloading it. Anyways, enough on Facebook already! Let’s talk about Instagram.

As we speak, Instagram is testing a new standalone app called Direct for private messages, which brings us to Facebook’s controversial decision in 2014 – they are about to remove messaging feature from the main app.

A post on The Verge reveals that Direct will become accessible on Android and iOS in six countries: Chile, Israel, Italy, Portugal, Turkey, and Uruguay starting today.

“ Direct has grown within Instagram over the past four years, but we can make it even better if it stands on its own. We can push the boundaries to create the fastest and most creative space for private sharing when Direct is a camera-first, standalone app,” Hemal Shah, an Instagram product manager said.

Using Facebook’s case, not many people wanted to move to Messenger because of switching between apps, the decision to make Direct a standalone app may be resisted at first by Instagram users. Although, the company wants to focus on photos, we hope this decision is the best since some users start a conversation with others from the stories feed.

Let’s see how Instagram will convince users to download Direct. What do you think? Over to you.
Kachi Ojieh
Kachi Ojieh

"Tech Is Before Anything Else since 2017". Kachi Ojieh is the CEO and Founder of Tech Is Bae. An enthusiastic blogger with the heart to unify all tech lovers across the globe. Currently working to make sure readers keep coming back for more.

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