How Do You Write Product Reviews Of Things You Have Never Used Before?

By Kachi Ojieh Tuesday, July 25, 2017
how to write product reviews
It is easier to promote products or services you have used before introducing them to customers. When you surf the web, you will find a lot of blogs writing product reviews, affiliate marketing and how to make legitimate money on the internet. What many readers or customers fail to understand is most product reviews are written by people who have no idea of the core features of the product  being promoted because they have never used it before.

If you write honest reviews on products or services and it turns out to be great, you will win customers trust and may become an authoritative source. Always keep in mind that you are writing reviews for humans not donkeys, so honesty and truth should be your watchword.

Customers Experience Vs Product Reviews Written By Bloggers


#1 Seventy-eight percent (78%) of consumers have abandoned a transaction because of poor service. (American Express)


Bloggers may find themselves contributing to customers abandoning a transaction because they promote products or services which they have not tested. When you recommended products or services and customers end up cancelling the transaction due to it being poor /fake, they may equally end up abandoning your blog as they perceive you are dishonest; this is bad for business and your credibility is at stake.

- Example of some things bloggers promote which they have never used includes computer equipment, accessories, gadgets such as smartphones, power banks , internet of things devices etc.
- Promoting web hosting companies
- Many other things not listed here

#2 It is 6-7 times more expensive to acquire a new customer than it is to keep a current one. (White House Office of Consumer Affairs)


Recommending products and writing reviews can be a great source of income for bloggers but keeping up with the demand can be tasking. At no time should you recommend products or services you are not sure will satisfy customers. Even if you are competing with other similar businesses, do your best to keep your current customers by recommending quality products & services thereby making them come back for more.

#3 58% of Americans perform online research about the products and services that they are considering purchasing. (Jim Jansen, Pew Research Center’s Internet and American Life Project, 2010)


There are tons of people who buy products or use services based on reviews written on blogs. Bloggers earn commission from writing these reviews. Always inform your readers of the pros and cons of the products you write reviews on.

#4 70% of buying experiences are based on how the customer feels they are being treated. (McKinsey)


It is 100% true that customers may forget what you said but they’ll never forget how you made them feel. They may not be buying the products directly from you but because you wrote a review on it, you have a part to play by representing the company you are recommending to them in a positive way. Be the first to give them a nice buying experience and await testimonials.

#5 It takes 12 positive experiences to make up for one unresolved negative experience. (“Understanding Customers” by Ruby Newell-Legner)


If you have ever found yourself being tagged as a dishonest blogger due to promoting unreliable services or poor products, all you need is to write at least one good positive review which is sincere and geared towards customer satisfaction.

How Do You Write Product Reviews Of Things You Have Never Used Before?


The first question that comes to mind is can you be able to write product reviews of things you have never used before?

Over to our readers, what do you think?

This article is still being edited...bookmark it to read future updates!

how to write product reviews
It is easier to promote products or services you have used before introducing them to customers. When you surf the web, you will find a lot of blogs writing product reviews, affiliate marketing and how to make legitimate money on the internet. What many readers or customers fail to understand is most product reviews are written by people who have no idea of the core features of the product  being promoted because they have never used it before.

If you write honest reviews on products or services and it turns out to be great, you will win customers trust and may become an authoritative source. Always keep in mind that you are writing reviews for humans not donkeys, so honesty and truth should be your watchword.

Customers Experience Vs Product Reviews Written By Bloggers


#1 Seventy-eight percent (78%) of consumers have abandoned a transaction because of poor service. (American Express)


Bloggers may find themselves contributing to customers abandoning a transaction because they promote products or services which they have not tested. When you recommended products or services and customers end up cancelling the transaction due to it being poor /fake, they may equally end up abandoning your blog as they perceive you are dishonest; this is bad for business and your credibility is at stake.

- Example of some things bloggers promote which they have never used includes computer equipment, accessories, gadgets such as smartphones, power banks , internet of things devices etc.
- Promoting web hosting companies
- Many other things not listed here

#2 It is 6-7 times more expensive to acquire a new customer than it is to keep a current one. (White House Office of Consumer Affairs)


Recommending products and writing reviews can be a great source of income for bloggers but keeping up with the demand can be tasking. At no time should you recommend products or services you are not sure will satisfy customers. Even if you are competing with other similar businesses, do your best to keep your current customers by recommending quality products & services thereby making them come back for more.

#3 58% of Americans perform online research about the products and services that they are considering purchasing. (Jim Jansen, Pew Research Center’s Internet and American Life Project, 2010)


There are tons of people who buy products or use services based on reviews written on blogs. Bloggers earn commission from writing these reviews. Always inform your readers of the pros and cons of the products you write reviews on.

#4 70% of buying experiences are based on how the customer feels they are being treated. (McKinsey)


It is 100% true that customers may forget what you said but they’ll never forget how you made them feel. They may not be buying the products directly from you but because you wrote a review on it, you have a part to play by representing the company you are recommending to them in a positive way. Be the first to give them a nice buying experience and await testimonials.

#5 It takes 12 positive experiences to make up for one unresolved negative experience. (“Understanding Customers” by Ruby Newell-Legner)


If you have ever found yourself being tagged as a dishonest blogger due to promoting unreliable services or poor products, all you need is to write at least one good positive review which is sincere and geared towards customer satisfaction.

How Do You Write Product Reviews Of Things You Have Never Used Before?


The first question that comes to mind is can you be able to write product reviews of things you have never used before?

Over to our readers, what do you think?

This article is still being edited...bookmark it to read future updates!

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Kachi Ojieh
Kachi Ojieh

"Tech Is Before Anything Else since 2017". Kachi Ojieh is the CEO and Founder of Tech Is Bae. An enthusiastic blogger with the heart to unify all tech lovers across the globe. Currently working to make sure readers keep coming back for more.

1 comment to ''How Do You Write Product Reviews Of Things You Have Never Used Before?"

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  1. Hi,
    This article is very impressive and helpful keep it up.
    Thanks to share us.

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